Magazine Adverts Research

As well as our digipack, we have to create a magazine advert to promote our artist's digipack to our target audience.  There are many features in an advert that we will have to include :

• Digipack cover
• Artist name
• Release date
• Where to order/pre-order
• Reviews
• Website links
• Facebook pages
• Record label
• Company logos
• Sponsor logos

Album adverts also link with the digipack in the sense that the images and colour scheme are similar. This contributes to the overall image of the artist and clearly defines to the audience what the genre is. We will try and do something similar with our advert as we have taken many pictures in the same locations. 

 Album adverts are there to promote the product in order for record labels to make money. Therefore the advert has to give an incentive for customers to buy it. Some things that we could include are a possible discount code or exclusive content.

 Here we see in the poster above there are many website logos where the album can be purchased. This makes the overall process easier for the customer. It also outlines the different guest artists that collaborated on the album which is an example of intertexuality.