Tuesday, 27 September 2011

Analysis of Jay-Z's Hits Collection Digipack

I have created a video narrating the different features of a digipack and how it complements a track's music video.




This Jay-Z digipack has many distinct features;
- hardback case , styled to be like a book
-  CD with 14 of Jay-Z's biggest hits
- 32 exclusive photographs depicting Jay-Z's life and career
-  bonus disc featuring never before released tracks
- personal written message from Jay-Z himself explaining his choice of songs and giving a background story to the content
- credits insert noting the different artists and producers

In conclusion, we will have to ensure that our digipack clearly complements the video that we create. We can use the features that I have mentioned in the video and this is to ensure that we target the right audience relating to genre.

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