Digipack Analysis

Over the course I will be analysing Bands/Artist's Digipacks as we will create our very own digipack in our group for coursework.

Jay-Z Hits Collection Vol 1

This album, “Jay Z Hits collection” is a proper digipack as it represents the whole image that the artist Jay-Z is trying to portray and has portrayed over his career.

Front Cover:

The cover of this album is not made out of the usual plastic CD case but instead it is made in a material that you would normally find in a book. The album is made to look like a book, this represents a chapter in Jay-Z’s life and we also know this because it is Volume 1, there is more to come. The book cover feel is stands out and it also represents the luxurious lifestyle and image that Jay-Z portrays. 

The text of Jay-Z’s name stands out and almost covers the entire front cover. The font is also similar to a classical book’s font in order to give it a classy look. Jay-Z I normally associated with the upper class and his wealth.

The symbol of his hands on the front is significant as that is his trademark symbol it is what he is known for. When he does this during a concert the crowd join in with this pose. By having this on the cover it attracts the Jay-Z fan base that has followed him for years. The diamond hand symbol also attracts us as the audience to do the symbol ourselves and join in with him.

Back Cover

The song listings are written in a classical font which also gives us the classic, luxurious style that Jay-Z stands for.

With each song we also get the artists he has collaborated with on the track. The likes of Rihanna and Kanye West who are on his own label, Roca Fella Records. This tells the audience how successful he is and also the audience’s he is trying to attract.

Insert

The insert of this album is different as instead of the usual lyrics or company listings. We get a collaboration of photos over Jay-Z’s career and life. This is suited to the fans as they have followed him through this and this album is like his highlights of his successful career. The photos display the common image of Jay-Z as the rags to riches story of growing up in "the streets of Brooklyn to selling out Madison Square Garden in a day." It’s a common image for music artists to use but Jay-Z emphasises the fact that his is the real deal.